Early data from the World Cup indicates that sportswear giant Adidas is currently gaining a significant advantage over rival Nike in brand visibility and sales. Adidas, an official sponsor, is seeing a substantial surge in apparel spending and foot traffic, particularly driven by jersey sales. While Nike's business is also growing, it is being outpaced by Adidas, which appears to have a more resonant product offering. Nike, facing declining market share and intense competition, is relying on the World Cup for a boost, though its footwear presence remains strong.
Married men reveal the everyday questions from their wives that leave them feeling awkward, guilty or annoyed.
Veteran Indian hockey midfielder Manpreet Singh, despite numerous accolades including Olympic medals, is determined to win a World Cup medal before concluding his illustrious career after the 2028 Los Angeles Olympics.
'It would have never crossed anybody's mind where life would have taken us or that Irrfanji would fall sick.'
A 16-year-old Taekwondo player uncovered a fraudulent sports body, the 'Youth Khelo India Federation (YKIF),' which falsely claimed government affiliation and scammed athletes, prompting the Sports Ministry to file an FIR.
The 2026 FIFA World Cup final sees Argentina, led by Lionel Messi, take on a strong Spanish unit featuring teenage star Lamine Yamal, with Messi aiming for back-to-back titles at a venue holding past painful memories.
Four champions were crowned during the second week of the Esports World Cup in Paris. LYON won the Free Fire title, Team Vitality secured the Mobile Legends: Bang Bang Women's International crown, Dplus KIA emerged victorious in League of Legends, and PVISION triumphed in Dota 2, with several teams also making strides in the Club Championship standings.
Cabo Verde's World Cup dream ended in defeat, but their story had already become one of the tournament's defining moments. After the debutants stretched defending champions Argentina to extra time, football greats Zlatan Ibrahimovic and Thierry Henry saluted the tiny island nation for proving that belief can outweigh size and reputation.
When I planned my 27th birthday trip to Kerala, I had a very clear vision in mind. There would be beaches. There would be the backwaters. There would be long boat rides, cute cafs and perhaps a fancy dinner overlooking the water. What I did not anticipate was celebrating my birthday with Lionel Messi.
Defending champions Argentina are motivated by their passionate fans to win the World Cup again, with manager Lionel Scaloni and goalkeeper Emiliano Martinez highlighting the emotional connection with supporters as a key driver ahead of their final clash with Spain.
Indian table tennis star Manika Batra has threatened legal action against the Table Tennis Federation of India (TTFI) if she is not provided a 'factual explanation' for her omission from the Asian Games squad.
New Zealand captain Mitchell Santner says the T20 World Cup final against India is 'not just another game' as the Black Caps aim to seize key moments and lift the title.
France defender Jules Kounde has brushed aside Spain star Lamine Yamal's comments that Les Bleus are not favourites ahead of La Roja at the FIFA World Cup 2026, saying the remarks do not bother him.
Seattle's LGBTQ community members say they hope that this Friday's World Cup "Pride Match" between Egypt and Iran, two countries where homosexuality is criminalised, can be an opportunity to change minds.
Tennis legends Chris Evert and Martina Navratilova reflect on their iconic rivalry, enduring friendship and shared cancer battles as they celebrate more than 50 years of a unique bond in a new Netflix documentary.
Egypt's players and Coach Hossam Hassan blasted FIFA and accused the governing body of blatantly 'favouring' Lionel Messi and his team.
FIFA's new hydration breaks at the 2026 World Cup have sparked controversy, with coaches including Marcelo Bielsa and Gustavo Alfaro claiming they disrupt football's rhythm and serve commercial interests more than player welfare.
Former India captain Bhaichung Bhutia believes Lionel Messi needs to win the 2026 World Cup to truly equal Diego Maradona's legendary status, despite Messi's 2022 triumph. Bhutia rates Maradona higher due to his single-handed 1986 World Cup victory, while also tipping Spain as slight favourites over Argentina in the upcoming final.
With hot weather due and memories fresh of the scorching 2025 Club World Cup, FIFA has for the first time mandated three-minute hydration breaks in each half for all 104 matches of the World Cup starting this week in the U.S., Mexico and Canada.
For Team India's women cricketers, producing such a feat at Lord's -- the Home of Cricket -- will remain an achievement that can be recalled again and again with pride, notes K R Nayar.
Sports Minister Mansukh Mandaviya said Yogasana would be pushed for inclusion in the future Olympic Games roster keeping in mind India's bid to host the 2036 Games.
England's football team has reached the World Cup semi-finals, demonstrating significant resilience by overcoming setbacks. They are set to face old rivals Argentina, a match steeped in history. The team's success is largely attributed to the partnership of Harry Kane and Jude Bellingham, who have scored a combined 12 goals. Coach Thomas Tuchel acknowledges the team's fighting spirit but also sees room for improvement as they aim to end a 60-year wait for a World Cup title.
India is set to field its strongest-ever contingent at the Asia Cup Bridge Championships 2026 in Goa, featuring top international stars and Asian Games medallists. The tournament, organised by the Bridge Federation of India, will host 46 elite teams from Asia and Oceania, highlighting India's growing prominence in intellectual sports.
Argentina coach Lionel Scaloni lauded his team's ability to 'suffer without losing belief' after their dramatic 3-1 extra-time victory over Switzerland in the World Cup quarter-finals, highlighting their growth in navigating challenging situations.
FIFA is facing renewed scrutiny over its inconsistent handling of two World Cup red-card cases involving England's Jarell Quansah and the USA's Folarin Balogun. While Quansah received a two-match ban, Balogun's one-match suspension was controversially suspended, leading to accusations of external interference and a lack of transparency from the governing body.
Kylian Mbappe and Ousmane Dembele shared a warm embrace in France training ahead of the FIFA World Cup quarter-final against Morocco, easing rumours of tension as Les Bleus chase another semi-final appearance.
England coach Brendon McCullum revealed he tried to convince Ben Stokes not to retire, calling the Test captain a "leader of men" whose leadership and presence will be impossible to replace as England prepare for a new era.
The escalating conflict involving the U.S. and Israel with Iran has led to widespread disruption in the world of sports, with events postponed, travel plans thrown into chaos, and athletes seeking asylum.
Dutch coach Koeman expected to leave in wake of early World Cup elimination
Britain's Arthur Fery became only the fourth wildcard to reach the men's singles semifinals at a Grand Slam as his dream Wimbledon run continued with a 6-4, 7-6(4), 6-0 victory over Italian ninth seed Flavio Cobolli on Wednesday.
Argentina coach Lionel Scaloni said he is running out of words to describe Lionel Messi after the captain became the first player to score in seven consecutive FIFA World Cup matches during the 3-1 win over Jordan.
Coach Carlo Ancelotti is hopeful he will have Neymar available for more minutes in Monday's World Cup round of 32 fixture against Japan in Houston, and believes his Brazil side are ready for anything in what will be a tough knockout fixture.
Several Indian Super League (ISL) clubs have hinted at uncertainty regarding their participation in the 2026-27 season due to ongoing issues surrounding the domestic top-tier competition. The clubs are reviewing their commitment beyond the current season amid disagreements with the AIFF over commercial partnerships and league structure.
Maja Chwalinska's incredible run as the first qualifier to reach a French Open final in the professional era marks the fulfilment of an ambition the Polish 24-year-old has chased with relentless passion and discipline for over a decade.
Ivory Coast coach Emerse Fae said comments from World Cup winner Bastian Schweinsteiger could be labelled racist after the ex-Germany midfielder described African football as "wild" and "unorthodox".
As a confident Indian team chases T20 World Cup glory to add to last year's ODI triumph, Mithali Raj said on Wednesday that her journey -- from limited opportunities to becoming the highest run-scorer in women's international cricket -- mirrors the remarkable growth of the sport in the country.
From Dr A P J Abdul Kalam to Sourav Ganguly, these coming biopics are bringing some of India's most fascinating lives to the big screen.
Indian-origin golfer Manav Shah, born in California to Gujarati parents, is set to make his US Open debut after years of dedication on public courses and global qualifying circuits. His journey includes reconnecting with his Indian roots through the Asian Tour and the Indian Golf Premier League, which he credits for strengthening his self-belief.
India's premier long-distance runner, Gulveer Singh, is confident of improving his bronze medal performance from the 2022 Asian Games in the upcoming edition. Holding national records in multiple events, Singh is preparing for both the Commonwealth Games and Asian Games, focusing on strategic training under his US-based coach and utilising advanced sportswear technology.
Ecuador's World Cup nightmare turned into a dream, as La Tri's once seemingly doomed campaign was resurrected against Germany in a remarkable conclusion to Group E on Thursday.
